Strategi Content: ONA Indonesia

Brand: ONA Indonesia

Bisnisnya Apa?

ONA Indonesia currently jualan barang kaya Highspeed Hairdryer & Catokan 👱‍♀️ 

Kalau dari ngobrol langsung sama ibu boss CEO ONA Indonesia, Shintia:

“Ona is a local personal care electronics brand started in December 2023 proudly bred and grown in Indonesia.

Our vision is to be a leading brand from Indonesia that goes International in that category.

Ona first hero product is a highspeed hairdryer offering revolutionary improvements in terms of speed, noise, and weight reduction of up to 50% from the conventional model.”

Kalau mau cek produknya bisa langsung ke mari 💰️ 

Strategi Content & Marketing:

Kalau dari diskusi sama Shintia, strateginya ONA sebagai pendatang baru itu kudu:

Buat orang percaya (trust) & building engagement sama para potential customers.

Shintia share ada dua pendekatan yang ONA Indonesia use buat build trust:

#1 “Expert testimony: This can be through product sampling and/or paid endorsement for product reviews. We must create a validation from key people that are deemed as the opinion leader or expert in that category.”

#2 “Social proof: Get to know your first few hundred customers, they are your ‘daily people’ that will give you honest and raw insights how your product impacts their lives. Do share the snippets, these add an extra layer of conviction to others”

Kalau buat bangun engagement ini pendekatannya:

“Predominantly focuses on engaging with to-be-customers, they are those people who are in the consideration stage. The content mostly discusses in detail product features, impact, and latest promotion.”

Target Customers di Konten?

Wanita-wanita berjiwa muda & aktif hidupnya!

“Digital savvy women aged 24-44 years old who lead an active lifestyle. They are working women and/or housewives who are always on the go and looking for ways to upgrade their quality of life.” dari bu Shintia

Benefits ke Customers & Bisnis?

Customers jadi ngerti soal perbedaan & keunggulan yg ONA Indonesia offer VS other competitors.

Kalau buat ONA Indonesia, Shintia bilang gini:

“Establish presence of the brand and product in the market. It is a channel for convincing potential customers. It is definitely your ‘automatic salesperson’.”

Performance Konten?

Ada beberapa content yang bisa kita intip:

#1 Review Product di YouTube Tasya Farasya: 37K Views & 1K Likes

#2 Produk Baru ONA lain di TikTok Tasya Farasya: 200K Views & 6K Likes

3 Hal yang Bisa Kita Contek:

Ini tips langsung dari ibu CEO nya ONA Indonesia:

#1 Collaboration with Brands/Influencer/KOL/Media is key 🤝 

“This subliminally is the activity of ‘borrowing’ another brand/person’s validation to ours. It can be in the form of giveaways for awareness, honest product review or a deeper partnership/collaboration.”

#2 Consistent time of post ⏰ 

“At Ona account, engagement is higher when we post consistently on eyeball peak hours during lunch hour and after working time (8-9 pm).”

#3 Tapping on Trend 🎉 

“Tapping on social media trends works for Ona. The challenge is speed as trends usually are just fads and it goes very quickly and fitting in Ona’s character / visual cue into that trend.“

Suka sama content di newsletter and mau belajar lebih soal Content & Marketing?

Bisa download E-Book juga yang I’ve created namanya The Content Alchemy [100% Gratis]