Strategi Content: Figma

Figma ini tuh “collaborative design tools”

Dulu sempet ada isu bakalan merger sama Adobe, tp Dec 2023 akhirnya officially dibatalin 🥹 

Nah this time I want to share satu strategy content menarik dari Figma, namanya “Color Meanings”

Isinya ada berbagai macam warna + arti di balik warnanya.

Since mereka ini “design tools” it make sense for them to build this.

Business Valuesnya apa? SEO (Organic Traffic)

Ini based on insights dari Content Marketing Agency (Siege Media) yg bantu mereka produksi Color Mearnings ini.

CEO nya ng-tweet gini:

“Really pumped with how this turned out, and it's already performing -- 0 to ~50k visits in 30 days.” @RossHudgens

Begini nih penampakannya 👇️ 

Kalau mau Amati-Tiru-Modifikasi pendekatan gini, ada 3 tips:

#1 Mau invest in long-term benefits: Content gini biasanya akan kerasa benefitsnya di mid-to-long term.

Jadi ga yg buat today, besok cuan.

#2 Ngerti Brand Values: Apa “topik” yg kira-kira ga soal direct product kita, tapi related to brand kita? Ini jadi ideation strategy di awal.

For Figma = Warna. Since mereka a Design Tools, so masih masuk.

#3 UX and UI: Make sure invest time, energy and capital buat bikin UX and UI yg oke. Ga cuma visually wow, tp waktu orang pake juga enak.

Sekian! Semangats!

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