Insights: SleekFlow

Di Episode ini kita interview langsung specific person dari brand utk share insights mereka soal content & marketing! 🔥 

Kali ini yg mau berbagi insights adalah: Emma, Content Strategist dari SleekFlow 🛍️ 

Enjoy jawaban dan tips langsung dari Emma below! 💪 

SleekFlow is established in 2019, starting in Hong Kong.

We grow exponentially, from Hong Kong to setting up markets across Southeast Asia, the UK, Latin America, and beyond. 

With offices in key regions, we always strive to localize our solutions and content, adapting to the needs of businesses in different markets.

And this what made SleekFlow special, not just serving as a SaaS but also to always strive for a ‘customer centric’ approach. 

We all understand that clients have their unique needs that have to be tailored.

As a SaaS we just don't sell as it is but understanding what drives and motivates our clients is the key to how we communicate and brings solutions to the table, and this is also reflected in marketing aspects. 

Our marketing approach has always been at the heart of collaborations and local impact, as  a new sprout, having a solid foundation in the local fields is important, be it event, content, etc.

(In Indonesia itself we’re 2 years established 🍼) 

But how do we navigate through this early stage and translate it into marketing efforts?

What experiment that we think is ‘bold’ enough as a starting point during our early stage?

#1 LinkedIn & SEO Growth 💡 

As a B2B, SleekFlow focuses on building LinkedIn presence, SleekFlow has transformed its presence into a thriving hub of thought leadership. 

Through a mix of insightful content our community has expanded to over 70,000+ followers worldwide.

Our strategy is always been focusing on:

#1 Sharing data-backed insights and local market trends on monthly basis (i.e WhatsApp use cases, AI & Automation use cases) 

• WhatsApp Marketing use cases

• AI use cases

#2 Monthly LinkedIn Newsletter. SleekFlow Newsletter. Examples of one of our Newsletter post

#3 Employer branding where people in the SleekFlow team posts about their work and their insightful findings. 

This one actually on more casual side, but one interesting take is coming from the Sales team where they regularly shared insights on how to use SleekFlow

Aside from LinkedIn, we’re also focused on digital PR to increase brand exposure and create ripple effects to social media as well. 

In the very first year, we strived to get coverage from local news media and tech media sites.

This helped to increase our domain authority on Google exponentially as a new established website.

#2 Local Events & Initiatives📍 

SleekFlow has actively co-hosted and participated in industry events (online & offline). 

In Indonesia we collaborated with other startups such as Aspire, Chope, Expatify and even local Meta representation. 

The events provided a platform for industry leaders to discuss trends in marketing, sales, etc. 

We showcased how SleekFlow’s omnichannel solutions fit into these evolving trends.

Aside from that, we also engaged with local communities like MOM (Minutes of Manager)  and Arisan Founders, strengthening relationships with key industry players and fostering meaningful conversations.

#3 Influencer Collaborations 🎤

SleekFlow has strategically collaborated with influential voices across different regions. 

As part of our founder-led marketing efforts,  Hong Kong influencer and entrepreneur Cheuk Ying interviewed our founder, Henson Tsai, in a deep dive YouTube discussion amplifying our presence among local entrepreneurs. 

Meanwhile, in Brazil, the Marketing Director of Adobe partnered with us through LinkedIn posts and webinars, leading to remarkable engagement and generating interest.

These collaborations not only boosted brand awareness but also reinforced SleekFlow’s credibility in key global markets.

Suka sama content di newsletter and mau belajar lebih soal Content & Marketing?

Bisa download E-Book juga yang I’ve created namanya The Content Alchemy [100% GRATIS]