Strategi Content: Section School

Section School ini tuh Edu Tech based di US 🏫 

Currently mereka lagi push a lot of programs related to AI Upskilling both for B2C and also B2B offering.

Nah salah satu cara “tidak langsung” mereka jualan product mereka adalah via Newsletter yg ditulis (or at least branded as) sama CEO and COO mereka.

Namanya “Personal Math”

Taglinenya menarik “Everything you wish your CEO told you about how to get ahead”

As a professional dan jg work di Edu Tech, newsletter ini beneran “Daging”.

Tp at the same time mereka “Jualan” soal company mereka Section and their programs, contohnya AI (The hidden reasons you’re not using AI every day).

Ini beberapa tulisan lain yang menarik:

#1 You need 3 greenlights, not one

#2 Tension is a good thing

#3 Why I want more high-output generalists on my team

Gimana Cara A-T-M Strateginya?

#1 Tau Strength Kita. Kudu tau kita ilmunya kuat di mana. Kebetulan si Section CEO and COO ini ilmunya kuat di nulis (Mungkin ada team juga).

Tapi produk yg mereka buat beneran bagus banget.

#2 Play the Long Game. Long Game ini udah beberapa kali I’ve mentioned di newsletter ini, tp sebegitu penting sekarang ga cuma aiming for short wins.

Karena this strategy bisa bikin bisnis lebih kuat in the future.

#3 Ga Pelit dan Takut Bagi” Ilmu. Di dalem newsletter itu semuanya serba DAGING.

Cobain deh baca, bisa geleng-geleng 😆 

Suka sama content di newsletter and mau belajar lebih soal Content & Marketing?

Bisa download E-Book juga yang I’ve created namanya The Content Alchemy [100% GRATIS]