Insights: IDN

Di Episode ini kita interview langsung specific person dari brand utk share insights mereka soal content & marketing! 🔥 

Kali ini yg mau berbagi insights adalah sobat PR ku: Vanca PR & Partnership Associate at IDN 🌏️ 

Enjoy jawaban dan tips langsung dari Vanca below! 💪 

Change isn’t something to fear—it’s an opportunity to lead.

At IDN, we don’t just react to change; we create it ❤️‍🔥 

Our team understands that in today’s fast-moving world, playing it safe means becoming obsolete. That’s why experimentation is at the heart of everything we do.

This mindset has driven us to evolve from a digital media company into a consumer technology platform, one that not only keeps pace with our audience but shapes how they consume, create, and engage.

Here’s how three bold marketing strategies delivered both deep audience connection and significant business impact.

#1 Data as a Superpower

The assumption that you know your audience is a trap many marketers fall into. We chose a different path by making data-driven insights the foundation of our strategy.

From day one, we’ve prioritized understanding Indonesia’s Millennials and Gen Z, allowing us to design campaigns and products that truly resonate.

Through initiatives like the Indonesia Millennial and Gen Z Report (IMGR) and the Indonesia Creator Marketing Report (ICMR), we’ve become thought leaders, uncovering trends before they take off.

In 2024, we expanded our reach by including Generation Alpha, positioning ourselves to anticipate long-term shifts in behavior.

But our goal isn’t to collect data for data’s sake—it’s to activate insights that drive results.

This approach enables our partners to create campaigns that go beyond visibility, sparking real conversations and deep emotional engagement.

The outcome? 🤔 

Campaigns that are not just seen but felt—shared widely and remembered, resulting in stronger brand loyalty and business growth for both IDN and our clients.

#2 Empowering Advocates Through Community-Led Conversations

Marketing today isn’t about broadcasting messages—it’s about fostering dialogue.

We’ve built thriving communities across key passion points, from Popbela Community for fashion and beauty to GGWP Community for eSports and Popmama Community for parenting.

These platforms are more than just spaces for content; they are places where people feel heard, seen, and connected.

But we didn’t stop at digital engagement.

We took these communities offline, creating immersive events like BeautyFest Asia, where beauty enthusiasts engage directly with industry leaders, and Pestapora, a music festival where culture and community converge.

These experiences are more than marketing initiatives—they are cultural moments that empower our audience to shape their own stories.

This community-first approach has transformed how we think about content. Rather than publishing to our audience, we co-create with them, fostering a sense of ownership that turns customers into advocates.

The business impact? 🧧 

Authentic engagement that drives long-term trust and amplifies our brand reach through organic advocacy.

#3 Redefining Consumption with a 360° Media Ecosystem

In today’s landscape, consumption is no longer passive. Audiences want participation, immediacy, and interaction, and we’ve built a 360° ecosystem to meet those demands head-on.

• News: Our network of media brands—IDN Times, Popbela.com, Popmama.com, FORTUNE Indonesia, GGWP, Duniaku.com, and Yummy—provides credible, audience-tailored content that informs and inspires meaningful conversations.

• Livestreaming: Through IDN Live, we deliver real-time engagement that connects creators, brands, and audiences. Features like Paid Room and Saweria allow creators to monetize their presence while delivering exclusive, interactive experiences.

• Content Creation: Today’s Millennials and Gen Z aren’t just content consumers—they’re creators. Our platforms ICE and MORF enable creators to collaborate with brands and monetize their work sustainably. This empowers them to drive culture and commerce on their terms

By integrating these elements, we’ve created a seamless ecosystem where media, livestreaming, and content creation work together.

This holistic approach has redefined how people experience our platforms, transforming engagement into business outcomes that are both measurable and meaningful.

At IDN, we’ve learned that impact comes from bold choices.

We took risks with data-driven insights, empowered our communities to lead conversations, and reinvented how content is consumed and created.

These experiments didn’t just drive business results—they redefined how we connect with our audience, turning them into lifelong partners in our story.

This isn’t just about staying relevant—it’s about setting the agenda.

By leading with innovation, we continue to deliver both cultural and business impact for every brand, creator, and community we serve.

Because when you dare to create change, success is no longer an aspiration—it’s a guarantee.

Additional Information:

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