Content that Converts: How to Turn Attention into Action

28 Agustus 2025 lalu dapet kesempatan buat bikin workshop di acaranya Indonesia Summit 2025 by IDN.

Topik workshop-nya adalah:

Content that Converts: How to Turn Attention into Action 💵 

Maksudnya adalah gimana caranya kita bisa “menjual” barang, jasa, ideas kita lewat content-content yang kita buat?

Knowing sekarang almost everyone jadi “content creators” and fighting for attention.

Nah buat workshop kemarin, I’ve created a simple framework buat bisa jadi bahan mikir and belajar kita untuk bisa lebih mantep bikin content yang bener-bener bisa bring impact ke business or organization kita.

Nama framework-nya: C R E A T E

1. [C] Clarify the Offer

2. [R] Research Audience

3. [E] Explore Challenges

4. [A] Act with Content

5. [T] Test Existing Content

6. [E] Expand Distribution

Nah in this content, I’ll share some guided questions buat kita bisa pake this framework buat improve our content and product marketing quality!

Buat kita-kita yang interested buat pakai the framework, kita bisa spend 5-10 min untuk baca + menjawab each of the questions. (30-60 min total).

[C] Clarify the Offer

Guided Question 👇️ 

What are the products, services, or ideas we are trying to sell to people? What are the unique selling points we are introducing for those who might have already tasted or experienced similar products or services?

[R] Research Audience

Guided Question 👇️ 

Who are the people we want to target as our customers? And what data or metrics are we using to decide why they are our target customers?

[E] Explore Challenges

Guided Question 👇️ 

What are the problems or challenges our target customers face that are directly or indirectly related to the products or services we offer? What can we do to be more sensitive and aware of their different problems?

[A] Act with Content

Guided Question 👇️ 

What different types of content can we produce to help solve the problems our potential customers have and convince them to choose our products or services instead of others?

[T] Test Existing Content

Guided Question 👇️ 

What content have we produced so far, and which content do we believe already addresses customers’ problems and challenges?

[E] Expand Distribution

Guided Question 👇️ 

What proactive content distribution strategies can we implement to increase the reach of our content to the right target audience, beyond just hitting the “publish” button on our social media or website?

Untuk yang currently jadi or dalam perjalanan menjadi people manager, ada berita baik! 🎉 

I just launched a new book judulnya “The Slow Leadership” 🍃 

Isinya lots of practical and insightful panduan jadi People Manager and Leader yang bener! 💪 

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