Insights: blu by BCA digital

Di Episode ini kita interview langsung specific person dari brand utk share insights mereka soal content & marketing! 🔥 

This time, yg mau berbagi insights ada: Bri, AVP Marketing Communications, Head of Brand & Awareness di blu by BCA digital.

Enjoy jawaban dan tips langsung dari Bri below 💪 

#1 Starting Small: Experimenting with Limited Resources

I think the era of being budget-mindful has evolved the way of work in many industries. With recent learnings, I found that it's okay to start small to experiment on new things.

It could involve only our own brand and marketing assets, with less external paid support in the game. And it is okay, and it is still working for me.

Of course, it takes the right expectation and measurement for a feasible result. Anyhow, sometimes we can hit the jackpot. Who knows?  

#2 Small Gestures Can Create Meaningful Connections

Regarding starting small, sometimes to connect with the audience, it’s not always something big that wows them or leaves a permanent impression on them.

But it's also a small kind gesture.

#3 Dare to Innovate Without a Precedent

One thing for sure: never be discouraged if you think there’s never been a previous success story or past example for the idea you have.

Start with anything you have in mind, be tactical, and be clear about your strategy. You don’t have to rely on what’s been done before to know that it could work.

The same goes for failed ideas or projects. If it failed in the past, it might work now. Or, it might just need a few tweaks to make it work. A single idea isn’t doomed forever.

Kalau mau learn more from Bri bisa connect with her di Instagram or LinkedIn!

Suka sama content di newsletter and mau belajar lebih soal Content & Marketing?

Bisa download E-Book juga yang I’ve created namanya The Content Alchemy [100% GRATIS]