Strategi Content: First Round Capital

Total Read time: 3 min

Brand: First Round Capital

Bisnisnya apaan?

Nama populernya “Venture Capital”. Simplenya mereka perusahaan yg kasih pendanaan / funding ke companies di tahap awal.

Misalnya pendanaan Seed or Series A buat Start-Up Companies.

Beberapa yg mereka pernah invest yg mnkgin dah pernah denger: 9gag & Notion. Versi lebih lengkap di mari.

Contoh Strategi Content Marketing:

Ok Ok ini keren parah 🤩 

Mereka punya dedicated blog yg namanya “First Round Review”.

Isinya extremely high-quality insights artikel soal: Fund Raising, People & Culture, Product, Engineering, Management and many more.

Gokil bagus semuaaaaaa! Cek buruan! 🚀🚀🚀 

To start cek artikel ini 👉️ “40 Fav Interview Questions from Sharpest Folks We Know”

Long AND sangat insightful!! 🤯 

Siapa target customers di konten ini?

As a VC (Venture Capital) target mereka brrti other businesses (B2B) yg baru mau mulai, punya potensi and butuh early financial support.

So, Blog First Round Review ini targetnya kaya: Entrepreneur (early stage or udah established) & general professionals yg interest sama topik yg mereka buat.

So customernya people in general yg suka sam topiknya, tanpa harus tau dulu apa produk First Round Capital.

Apa benefits konten ke Customers & Bisnis?

Buat customers: Jadi makin pinter. Bener deh. Pick 1 topik yg kalian suka di sini, and read 1 article aja. Beneran artikelnya sebagus itu. ⚡️ 

Buat First Round Capital, content mereka ini highly shareable + banyak banget yg re-share and quote di other websites.

So great for their 🔉 brand awareness 🔉 

Performance kontennya gimana?

Kita ambil contoh content yg 40 Fav Interview questions di atas deh ya:

Estimate monthly traffic 3.2K (data from Ahrefs).

Ada 200+ unique websites yg link back ke page ini + total of 400+ backlinks

Contoh Website Gede yg ng’quote insights mereka: Mailchimp & Inc Magazine

3 Hal yg Bisa kita “Curi” dari sini:

#1 Produce High Quality Content. Invest tenaga waktu utk bisa bikin konten yg bener-bener-bener bagus ga ada lawan. Not easy, tp the benefits will be super big in the long run.

#2 Leverage your customers. Mereka banyak bikin article yg ng’feature startup yg mereka invest. Jadi jgn ragu buat kolab sama customers buat bikin konten yg aduhay!

#3 Choose the right format. Mereka ngerti org” yg mereka mau targetin adalah yg suka baca insights mendalam. Jadi mereka pilih blog content.

And ngeliat dari top country traffic mereka US and India, makanya mereka jg aktif di Twitter.